Campaign Type

Objective

Tactics

Brand Awareness

Showcase brand identity, mission, and offerings

Introduce the brand with campaigns on Social and SEO that drive to Reactiv Clips Product Listing collections that tell the story of the brand, highlight value propositions and feature the brand’s core offerings.

Sales & Promotions

Seasonal sales, flash sales or clearance sales (e.g. BFCM)

Boost sales and promotions with campaigns on Social, SEO and Email with Reactiv Clips Product Listing collections that highlight specific sale categories.

New Product Launch

Generate excitement and drive sales for a new products

Spotlight new products with campaigns on Social, SEO and Email that link to Reactiv Clips Product pages of the new product or to a Reactiv Clips Collection to feature multiple new products.

Seasonal

Capitalize on specific times of the year (e.g., holidays, back-to-school)

Feature seasonal products with campaigns on Social, SEO and Email that link to Reactiv Clips Product Listing collections that highlight holiday assortments.

Upselling and Cross-Selling

Encourage customers to buy more or higher-value items.

Provide Product Recommendations on the Reactiv Clips Product Pages.

Re-engagement

Win back inactive customers.

Reactivate with personalized emails that link to relevant Reactiv Clips Product Listing collections and Cart Abandon emails that link to Reactiv Clips Product Pages.

Re-engage every Reactiv Clips Product Page visit that didn’t convert with personalized push notifications.