Overview
Reactiv Clips are mini versions of mobile apps that allow shoppers to access a specific function of your app—like viewing a product or making a purchase—without downloading the full app.
They are native mobile app experiences for your shoppers. They are lightweight, quick to load, and optimized for high-value actions.
But the real magic of Reactiv Clips lies in the follow-up.
With each click on a clip, you unlock an 8-hour window of re-engagement to send unlimited iOS notifications to those who interacted with your ad, email, or SMS. This gives you a second, third, or even fourth chance to retarget customers who just engaged with your brand. Push notifications are far more native to your device and feel less invasive.
How Reactiv Clips Works
Engaging Discovery Across Platforms:
Run ads on channels like Meta, Instagram, or TikTok, send iMessages and emails, or even create NFC tags with QR codes that direct customers to a Reactiv Clip. Shoppers can instantly engage with a specific collection or product page in your app without needing to download the app. This first interaction is both smooth and valuable, designed to capture attention right when they’re interested.Instant Re-engagement with Push Notifications:
The moment someone clicks on your Reactiv Clip, you have a unique opportunity to keep them engaged. Without requiring an opt-in, you can send push notifications that gently re-engage them, reminding them of any items they browsed or encouraging them to complete their purchase.Seamless Purchase Flow:
If a customer leaves before completing checkout, you can send a targeted push notification that brings them right back to where they left off. This will make it easier than ever for them to finish their purchase with just one click.Drive Post-Purchase Engagement:
After a customer completes their purchase, send a final push notification inviting them to download the full app. This step provides added value, allowing customers to track their orders, explore more products, and stay connected with your brand beyond peak season.
The flow is simple but powerful: an ad to Reactiv Clip, to push notifications that re-engage, to purchase, and finally, an invite to download the full app.
Where to use a Reactiv Clip in your campaigns
Social Ads: Use targeted ads on Instagram, Facebook, or TikTok that link directly to a part of your mobile app featuring popular holiday items, seasonal bundles, or time-limited promotions. For example, a skincare brand could run an Instagram ad for a winter skin essentials bundle, instantly taking customers to a clip where they can learn more, add to cart, or purchase with just a few clicks from their phones.
Email and SMS Campaigns: Fact—81% of people prefer to open emails on their smartphones. Reactiv Clips work wonders when embedded in peak season emails or SMS because you can redirect subscribers to mobile pages that lead to best-selling products, special holiday collections, or limited-time discounts.
Direct Mail with QR Codes: QR codes can link directly to Reactiv Clips, adding a digital element to traditional mail campaigns like postcards and catalogs. If a fashion brand sends a holiday catalog, they could add a QR code next to a “New Arrivals” page, leading directly to a Reactiv Clip where shoppers can view and buy those pieces instantly.