At the top right corner of the page, you will see a "Sign Up" button. Click on it to start the sign-up process.

First Name: Type your first name.

Last Name: Type your last name.

Work Email: Enter your email address (make sure to use a valid email because you’ll need to verify it later).

Password: Create a password for your account (ensure it meets the security requirements).

Check the box to agree to Klaviyo’s Terms of Service and Privacy Policy.

After filling out the form, click the "Create Account" button.

Klaviyo will send a verification email to the address you provided.

Open the email from Klaviyo and click the "Verify Email" button or link to confirm your account.

Once you click the link, you will be redirected back to the Klaviyo site, and your email will be verified.

After verifying your email, Klaviyo will ask a few setup questions to customize your experience:

Select whether you're an eCommerce business, SaaS, or another type of organization.

Klaviyo will prompt you to connect your platform.

Follow the on-screen instructions to connect Klaviyo to your platform.

Once you've completed the setup, you’ll be taken to your Klaviyo dashboard where you can start exploring features like email marketing, push notifications, and flows.

Klaviyo's free plan includes up to 500 emails and 150 SMS messages per month for free. You can explore and upgrade your plan as your business grows.

Free Plans do include unlimited push notifications

In the main menu, click on "Push Notifications" under the Settings section.

Click on "Create List/Segment" and choose "Segment".

Set conditions such as “Subscribed to Push Notifications” or target specific behaviors like "Placed an Order" or "Abandoned Cart."

Name the segment and save it.

Select "Create Campaign" and name your campaign.

Choose "Push Notification" as the channel.

Select the segment you created earlier (those who have subscribed to push notifications).

Title: This should be short and grab attention (maximum of 50 characters).

Message: Keep the message brief, informative, and engaging (maximum of 120 characters).

Deep Link (optional): If you want users to be redirected to a specific page, add a URL. Note that this should be a direct URL with no parameters behind the URL

Image (optional): You can add an image to make the notification more visually appealing.

Klaviyo allows you to preview how the notification will look on different devices.

Choose whether to send the notification immediately or schedule it for a later date and time.

Review your recipients and confirm all the campaign details.

After your push notification campaign is sent, you can track its performance.

Go to "Campaigns" and click on the specific campaign to see metrics like open rates, click-through rates, and delivery status.

From your Klaviyo dashboard, navigate to "Flows" on the left-hand menu.

On the top right, click the "Create Flow" button.

Klaviyo offers pre-built templates like "Abandoned Cart Flow" or "Browse Abandonment Flow" that can include push notifications.

Alternatively, click "Build your own" to build your own custom flow.

Give your flow a descriptive name, such as "Welcome Series Push Flow" or "Cart Abandonment Push Flow."

Triggers determine what event or condition will start the flow. For example, it could be someone subscribing to push notifications, viewing a product, or starting the checkout process.

Common triggers for push notification flows include:

Set any additional conditions for the flow trigger (e.g., only trigger for users who have subscribed to push notifications within the last 30 days).

In the flow builder, drag the "Push Notification" action from the sidebar into the flow.

Position it after the trigger (e.g., after someone adds an item to their cart).

Title: Write a short, attention-grabbing title (e.g., "Don't Forget Your Cart!" or "Welcome to Our Community!").

Message: Keep the message concise and engaging (e.g., "Complete your purchase now and get 10% off!" or "Check out our latest arrivals!").

Link: Add a URL that redirects users to a specific page on your app (e.g., product page).

Image (optional): You can add an image to enhance the visual appeal of your notification (such as product images or promotional banners).

You can configure the timing of the push notification by adding a delay or sending it immediately after the trigger.

For example, if it’s a cart abandonment flow, you might want to send the first push notification 1 hour after the item is added to the cart and another reminder 24 hours later.

Use the "Time Delay" step to control when the next push notification is sent. For instance, you might wait 24 hours before sending a follow-up notification.

Use the "Conditional Split" feature to create branching paths. For example, you can split the flow based on whether the user completes their purchase or if they open the push notification.

If a user completes the action (e.g., makes a purchase), you can end the flow or send a follow-up notification like a thank-you message.

Combine push notifications with other channels like email or SMS to reach your audience on multiple platforms.

Check the order of the steps and ensure all messages are accurate and timed appropriately.

Before activating the flow, test it to ensure that the push notifications are working as expected. You can do this by sending test notifications to yourself.

Once you're satisfied with the flow, click the "Turn On" button in the upper right to activate it. Now, the flow will automatically send push notifications based on the triggers you’ve set.

Go to the flow’s Analytics section to monitor key metrics like open rates, click-through rates, and conversion rates for your push notifications.

If needed, tweak the content, timing, or conditions of your push notifications to improve performance. For instance, if people aren’t clicking through, consider adjusting the CTA or the timing of the notification.